What clients say

By Niels Bultman

It is time to act. A great call to action, as I was looking at the opportunities to work with the team on our future as a sales organization within the total company. With Joost, we found a voice, sound bar, and inspiration to create common ground for change in behavior & ways of working, setting us up as a fit for the future sales team.

There is not one path that leads to a certain goal, but it is his ability to guide and coach along the journey that makes Joost's contribution so valuable. In a period of 6 months, we have managed to establish a common language, what it takes to be a team, and how to inspire every day to be fit for the future and create a sustainable impact on our most valuable stakeholders, our consumers.

Now there is a sales team that works with a strong pay-off: people follow people who know where they are going. And the why is embedded in their role as ambassadors of our great company. It is thanks to Joost his enthusiasm, ability to connect, challenge, and forward-thinking approach that we have been able to unlock the energy, trust, and confidence to its full potential.

By Chiel Verbruggen

Joost neemt je mee in werelden van multinationals en start-ups. Startend met twee voeten op de grond zweef je ineens over zeewierkwekerijen en corporate decission making. Op de jaarlijkse fieldtrip van RDM, M4H en de Schiedamse havens loodste hij ons vol inspiratie de borrel in.

By Virginie Pochart

I really enjoyed working with Joost! Those 2 days workshops were simply amazing. He's a great leader who brought my team to the next level, helping them to be fit for the future. He creates instant trust and proximity with people, so his impact is immense. The vision, insights, and deep understanding of business and organizations he has were very inspiring to me. We have a next session planned and I'm really looking forward to it!

By Arieke van Liere

Tijdens het Talent voor Zeeland event heeft Joost ons weten te inspireren met zijn verhaal. Zijn bevlogenheid en gerichte focus op het creëren van impact, en het durven stellen van de fundamentele 'waarom' vraag, was verfrissend. Ik kan Joost van harte aanbevelen als spreker voor elk toekomstig evenement!

By Joost Hardick

Dank voor deze fantastische week! Het avontuur begon al meteen op maandagavond en heeft tot de laatste minuut geduurd.

De verwondering, verbazing maar ook de verrassingen volgden elkaar in hoog tempo op. Jullie hebben een zodanige omgeving gecreëerd waarin ik me totaal veilig en open voelde. Dit resulteerde in een nieuw zakelijk en zeer persoonlijk businessplan.

Ik heb genoten en veel over mijzelf geleerd. Daarnaast hebben jullie fantastisch voor me gezorgd. Het was allemaal heerlijk.

By Marco Perotti

Joost is an incredible guy, he's a pleasant, sparkling, positive, senior business executive, who has turned his leadership skills into a service to help others to drive a solid, enduring turnaround by creating a mindset offering a structure to design change.

I classify Joost as a guru who's clearly able to bring teams to a state of mind that allows them to win in the marketplace, to motivate the group to design their future, and the short-term + intermediate actions it takes to get there.

By Eric Geerlings

Joost gave us an inspired workshop at our meeting of the Dutch Business Club Costa Blanca. In a relaxed way, he gives you the tools and the skills for better life management. A must to listen to. Thanks, Joost!!

By Bram Quix

I had the pleasure of working with Joost on several occasions and topics at Imperial Tobacco Benelux. A lifetime experience which helped me in growing both as a BM but even more on a personal level.

The biggest merit I can contribute to Joost as a mentor and coach is growing self-awareness and team spirit. By combining and mapping business and personal objectives, Joost can create synergies between both in a way that feels very natural. I you have the chance to visit his facilities in Alicante, meet his lovely wife Frieda, enjoy the slow-paced Spanish lifestyle, go for it - you won't regret it!

By Bianca Kroon

Supersnelle workshop "Strategisch Plan voor Succes" bijgewoond van Joost. Wat een heerlijkheid is die man: het enthousiasme, de levensvreugd en, gewoon de juiste combinatie van op een zakelijke manier jezelf kunnen zijn. Zijn energie neemt bezit van de gehele ruimte en is aanstekelijk.

En wat het boek The Couple Company betreft: kijk eens naar de cover… Daar wordt een mens toch oprecht blij van. De inhoud ... pfft, is de bonus! Een absolute aanrader.

By Bas Lippens

Joost is zeer nauw betrokken bij de samensmelting van onze kantoren in België en Nederland, tot een grote Benelux Business Unit. Met de verschillende manieren van werken en uiteraard het verschil in cultuur is het zeer prettig dat een externe coach ons ondersteund bij dit proces. Joost heeft door zijn ervaring binnen verschillende FMCG bedrijven en zijn rol als coach veel ervaring binnen dit soort trajecten. Voor mij is Joost een goede sparringpartner en zorgt hij ervoor dat teams, vanuit hun eigen kracht, de stappen zetten die noodzakelijk zijn. Je kunt hem het beste omschrijven als "Facilitator" die op de juiste momenten aanspoort tot actie.

Vooral op onze dagen in Spanje kijk ik met heel veel plezier terug. Tijdens deze dagen hebben wij elkaar als team beter leren kennen en waarderen. Door een paar dagen weg te zijn uit de dagelijkse business, op een meer dan magnifieke locatie, zijn er grote stappen gezet in het gehele integratieproces. Door het opstellen van heldere actiepunten zie je dat iedereen weer actief is aangesloten en dat is een grote winst.

By Rob De Otter Jr.

Joost has a great understanding of efficiency, organization, and time management skills. He pays close attention to what you say during the preliminary conversation and tries to capture the essence of your requests in his keynote. It was a pleasure to have him at a business club meeting we organised.

By Luc Uijen

Het uitnodigen van Joost als spreker voor onze Insight business dag heeft iedereen opnieuw aan het denken gezet over de benadering van onze verschillende doelgroepen. Met concrete voorbeelden en een interactieve setting een zeer geslaagde middag. Nogmaals bedankt Joost.

By Jeroen Mustert

I hired Joost twice (at Reckitt Benckiser and Wessanen) to implement a new way of working for our commercial organisation (called Commercial Teams); integrating marketing, trade marketing, sales, finance and supply chain in to commercial business units driving our brand portfolio from A to Z. Joost has completed both these assignments in an effective, fast & personable manner, leading to successful adoption, implementation and results shortly after. I would highly recommend any company to hire Joost for similar types of services.

By Mark Schilperoort

Joost headed a workshop to establish a new way of working at a client I'm currently working for as Planning Manager (Wessanen Benelux). His concepts & ideas, and the way he managed to get them across in a very limited time (1.5 days) were great. One of the best workshops I have participated in! Pragmatic, practical & well focused. Optimal use of time and easy-to-follow steps. Results that are actionable immediately. This is a step-change in how the organization works!

By Marleen Van Wouwe

Joost has been working with different teams on leadership, business strategy, and processes, and can find the perfect balance between WHAT and HOW. He has guided us through changes in both our business, our team(s), and our own roles and responsibilities in a highly efficient, effective, and personal way! Joost is highly capable of adjusting his style or programme to the needs of an individual or team.

By Bart Alkemade

I brought Joost in a few months after my start with Imperial Tobacco Netherlands. He has been a key factor in bringing my management team together into 1 team and changing its behaviour to that of a leadership team. First for the Netherlands and later for the Benelux when they were integrated into 1 business. The latter was a time-consuming and delicate exercise, which showed that Joost can also deliver in a multi-cultural context.

Joost drives for results and doesn’t let go, but is quick to adapt the agenda if he feels the specific situation requires a different approach. This attitude and flexibility, whilst still staying on course, make Joost’s sessions so highly effective. We have at least 3 sessions per year, and I always leave high-spirited and with a clear agenda of deliverables. I would recommend Joost to any GM who needs to build ONE team AND deliver challenging business results.

By Michel Kas

Joost has fantastically inspired our team! There is a basis for successful cooperation between multiple disciplines within our organization. Joost has a sharp vision and brings clarity to complex processes.

By Gerald Tijssen

With an exploded emailbox I went a week on holiday with a book from Joost Wouters: The 15-Minute inbox!

Just a small notepad to write down my new 'tactics', I've been inspired more and more while reading. When coming back to the office, I started working in a new way, and after a few days, I realised that ultimate moment: an empty inbox! And exactly as Joost describes in his book: what a fantastic moment!

Since then, I have used the way of working, and it really helps me to focus on the things that help me realise our targets. It gives me a good overview. Sometimes it's hard when busy moments arise, and the mailbox fills quickly...stick to the plan!

Thanks, Joost -> good book, great value for money: buy!

By Claudia Poehl

Joost did a great workshop for us to increase our ability to work better together as a team. We defined common goals and could translate them pretty well into real business life. It was very effective, but also great fun to facilitate the workshop in Alicante with a great view over the ocean.

By Puneet Narang

Joost ran a workshop for Reckitt Benckiser Turkey. He did very good groundwork before the workshop and was very well versed with the issues at the start of the workshop. His vast knowledge of the commercial world and a very impactful facilitation got the best out of everyone. He is a very pleasant person to work with.

By Joost Bijsterveld

In the relatively short 2-day timeframe that I have spent with Joost and our leadership team, we rapidly managed to define clear joint leadership team objectives, gathered interesting supporting insights, and left a successful & social event with a suitcase full of ideas to further build upon. Joost’s specific team approach and joyful character made this event a very unique experience for all of us.

By Joris Willemse

Joost has worked with our operational leadership team in a very inspiring and professional way. He is excellent at bringing the combination of process thinking and teambuilding together with a good understanding of the FMCG business. Besides that, he is a pleasant person to work with.

By Samuel Abbott

I really enjoyed working with Joost on a recent leadership workshop. He has a very relaxed and calming manner, which creates the perfect environment for teams to develop and individuals to grow as leaders.

During the workshop, he demonstrated that he can be very flexible, tailoring the program throughout the workshop to ensure our team made the maximum possible progress on our leadership journey.

By Gijs Lenders

In a short timeframe, Joost can create a comfortable and trustworthy atmosphere in which everybody opens up naturally. He is flexible, giving a group the impression of controlling the agenda. With his enthusiasm, he can give each individual the energy he or she needs at the right moment. Participants may experience sessions, facilitated by Joost, as relaxing and refreshing. Joost is an expert in his field. In summary, a safe and excellent choice.

By Ronald Van Bilsen

I have enjoyed working with Joost, along with the rest of our management team. Joost has the experience to build teams in an environment that provides room to overcome hurdles and is keen to work towards practical/tangible solutions.

By Steve Brock

Joost is a deeply experienced, empathetic, highly knowledgeable team-building expert. He understands team dynamics and individual characteristics, and how to build stronger, high-performing teams.

By Idem Lykkesfeldt

I have enjoyed a working session with Joost, along with the rest of the RB Nordic Marketing Team.

He is a very goal-oriented mediator, pushing the limits to maximum even on informal issues to come up with action plans, where mostly chaos or uncertainty prevails, thus helping the team to refocus on priorities and stay on track.

He is also a great negotiator in bringing new teams together to discuss and come up with mutually agreed actions, even on intangible and delicate subjects, through inducing communication and creating a trust environment.

I would highly recommend Joost´s company for strategic partnerships, marketing/brand workshops, and teambuilding coaching.

By Christian Münstermann

Joost can unleash the power of the organization and team. He can create awareness and a high level of motivation in his work with the teams. His broad commercial and training experience, combined with a high level of understanding of market requirements and his ability to translate them into the setup of the work with the people, makes his contribution very powerful. He has a great capacity to build teams and give them room to overcome hurdles. Participants’ experience sessions as hard work and intensive time, but a lot of fun and positive memories that last, and very good insights/learning’s that could be taken back to the business the next day. Joost is an outstanding trainer and coach, and his sessions and trainings make a high contribution to creating winning cross-functional teams.

By Johnny Due

Joost hosted a team event in the Marketing team, where I attended. It was only 1 day, so a very compressed program, but I think Joost managed to get some thinking into the team in this short time, giving us a starting point for further discussions and teamwork.

By Ruud Van Den Eijnden

I worked a couple of times with Joost. He can get a team moving, focusing on what is important and what is working. This brings the team very fast into the process with a “can-do” attitude. During his facilitation, Joost can adapt very quickly, at the same time keeping the overall process and end goal in mind. He combines a very warm and inviting personality with a tough and “no excuses” business mentality. After our workshop, the team was aligned and committed to a clear strategic agenda; we managed to work on team dynamics and business content at the same time, having some fun along the way, too. Joost is keen on creating the right environment for a team to excel, and is very open to the team’s input during the process.

By Alexander Brinkerink

In a very short time, Joost managed to get our team together on one page and to support us in this process. He not only focused on team building but also helped us put a budget plan together at the same time. Very practical and usable outcome!

By Marco Monti

Joost contributed to running a project with RB Nordic Marketing organisation - being professional, setting up realistic expectations, preparing with care every single detail, and getting enormous potential out of the team. Therefore, I do endorse Joost's expertise - it helped all of us to make a huge step forward as a team.

By Rumen Kolev

Joost, I have rarely seen such a professional approach! Thanks.

By Ana Mota

Changes in structures and the Operating Model lead to an increased role of the Category teams within the organization. However, the change could only be successful if the Category Teams understood and committed to their revised role. For this objective, Joost has created a 1.5-day workshop designed to integrate the Operational Model, create clarity, and simultaneously build team spirit.

This was a very effective way to bring this change; feedback from all participants was very positive, with a stronger identification with the process and higher levels of ownership.

I would strongly recommend that Joost work for other companies faced with similar challenges.

By Neven Madzharov

I met Joost at the beginning of an important journey our company undertook at the beginning of 2011. He did a great job facilitating the discussion, so that we built our strategic 5-year plan around the vision we had. The critical success factors were there: Joost's broader commercial knowledge, the ability to integrate and further develop different views, stimulating others to be creative, the energy radiated to the full team, as well as acting and living as part of our team. In addition to that, the workshop settings helped a lot to be extremely sharp, creative, and open: a beach location and a good balance between mental and physical activities.

I highly recommend Joost to facilitate strategic discussions of teams who are determined to make the next big step and need a bit of team dynamics, reflection, challenging views, and spark.

By Peter Lundblad

I spent 3 days with Joost and the Rb team, the key outcome was creating a clear base for our Core teams, then developing a business plan, what/how/when. Joost is a clear inspiration, and with easy tools, he makes the team/group open up, come up with a common understanding, and a mutual business plan.

Also, the location in Spain was perfect. I can recommend Joost and his team for many companies/teams that would like to step change a business. The key is that Joost helps with building the plan, then it's up to the teams to make it happen.

By Gijs Ten Bosch

The strategy session we held under the guidance and leadership of Joost was very impactful. Within a few days, we were able to formulate our strategic goals with actionable steps in a way that would give us a very concrete plan, ready to communicate throughout the entire organization. On top of this, Joost puts a personal touch and flavor over the entire workshop, which inspired me to set priorities not only in the business environment.

By Thierry García Del Vecchio

For me, Joost is an excellent teacher: very positive mind, very proactive and dynamic, clear, and flexible. He listens to his students every moment and masters his class with a big serenity. He is a big heart, a big person, an amazing teacher, and a fantastic professional businessman!!

International sales was a big experience class, and also the coaching and personal growth was a strong moment!! Joost is an extraordinary teacher!!

By Mark Cooper

A very inspiring 3 days, which will really make a difference in achieving our business results. Builds great team spirit and clear direction.

By Remco Louwers

Spending time on strategy development and team building in an environment that supports creative thinking and forgetting daily business is something every team should do before starting a journey or changing their way of working.

By Oana Damian

Energetic and vibrant: this is how I would describe Joost´s classes! With a positive attitude, incredible communication skills, and profound business knowledge, he managed to establish a fruitful connection between us, his students. The class became a team, and Joost was an important part of it: coach, colleague, supporter, and adviser. Thank you, Joost!

By Teresa O'Driscoll

Well done! The goal was reached, the group never lost sight of it, and they were enthusiastic all day. This success is one for all of us. Thank you for doing this in a controlled yet not rigid way. I recommend this to all teams across the board, regardless of what they do.

By Jeroen Hilberts

Joost is an authentic and original consultant/coach/facilitator with enormous energy and drive. He made it possible that we overscored our EBIT target very substantially and had more fun and collaboration along the way. He is Mr Results.

By Jan Alberdingk Thijm

We hired Joost when our market was in a downturn and we needed a combination of team building and a shared and focused strategy. Joost was key to helping us turn our company around and restore our business to profitability way ahead of the market. He is a great facilitator and will not only help you believe the impossible is possible, but will also help you achieve it.

By Wiko Mocking

Joost has ensured that our whole sales department has become more proactive, stronger, and more decisive, and that the cooperation with marketing has been reinforced. The sessions, both the two-day workshop and the monthly follow-up sessions, were a great base to reinforce the team spirit within my Sales MT. By really sharing successes, but also by making disappointments open for discussion, the commitment grows to achieve the common goals. The program formed a beautiful platform to launch all kinds of initiatives and activities, which have raised the turnover and increased the margin and market shares in almost all categories.

By Hanneke Willenborg

Our results after working with Joost and Marijn:

• Most of the team members made a big step in their personal development and their level of self-confidence.

• Even in tough times, team members did not start pointing to other disciplines; everybody kept his or her own role without blaming others.

• The team has created shared ownership and responsibility for their business.

• The team is proud again of the way they work together and of their business results.

• The team will reach their targets.

• The external view of our team and business has changed: now it is seen as a team you want to be a member of.

• New members in the team feel welcome.

By Arnim Fischer

With our market share under pressure, we were facing a lot of challenges and workload a year ago. The biggest question was how to manage this with the limited resources we had available. Joost supported us to win a lot of battles, to create many Best Practices for the rest of the world, and to become realistic in what we can and cannot accomplish. It really gave us the focus we needed.

By Boudewijn Haarsma

With 120,000 hl, we had set ourselves a very challenging goal: 8% increase versus the year ago. We have exceeded this ambitious objective. With 125,500 hl, we have reached the highest volume in 14 years. Besides this milestone, the team has also achieved enormous progress in individual and team performances. The key to these successes appeared to be each time the cooperation as one team and the focus on a limited number of goals, where we looked at them with each other regularly.

By Leendert Den Hollander

For my team in the Netherlands, your training was a key next step in our team effectiveness program. As you know, we started off with defining our mission as phase I, then we defined the way that we operate as phase II. Your training was part of Phase III, ie, focus on the individuals in the team. The feedback on your training has been great. The tool is very individual, actionable, practical, and allows follow-up.